In accordance with market trends and demands, NIVA company has decided to offer complete product assortment to interested clients as private label production. With a tradition lasting multiple decades and experience in production as well as manufacturing capacities, company NIVA is safe and reliable partner in private label production.

Private labels are brands of stores and distributors. Private label is used for promotion and store reputation improvement. Prices of private label products can be up to 40% lower than similar products from other manufacturers due to saving in promotion, packaging etc. The main characteristic of private label is not naming the manufacturer on product package.

One of the key market strategies for satisfying customer needs is usage of private label. Private label concept is based on generic products which quality evolved to a similar level as corresponding manufacturer brand products, but still have lower prices.